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Project VeloCity is a lifestyle destination concept originally developed by Hybrid1 in association with MGMCT and Nvision Studio. Using mobility in general and the automobile specifically as a metaphor for societal progress, Hybrid1 is working with governments, landowners, brands, OEMs, and other stakeholders to bring VeloCity to major global markets in a way that authentically showcases both the local market and focal brands. VeloCity Riyadh is envisioned as a live-work-play destination showcasing the Kingdom of Saudi Arabia (KSA) and its remarkable progress toward Vision 2030, as well as Riyadh’s ascension up the ranks of top global cities. Mercedes-Benz Group AG and its family of brands represent an ideal branding partner for VeloCity Riyadh, given the Group’s preeminence as a global luxury brand and its successful history in KSA.

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